Ethos Pathos Logos

In the article, '5 Reasons the Miami Heat will not win the NBA Finals' displays why the two-time defending NBA champions will not win a third straight title. The "ethos" that this article presents to the reader is that the article is written by Conor Volpe, a leading NBA expert and contributor for Bleacher Report. Pathos is shown several times throughout the article, including this sentence, in which Volpe appeals to the reader giving multiple reasons why the Heat won't win again: 'Bottom line, it is extremely hard to go to three consecutive finals, much less a fourth. And that is what the Heat would have to do this year. ' The phrase "extrememly hard" appeals to the readers' feelings, giving reasons why the Heat will not repeat their success. Finally, logos is displayed in this quote in particular, 'Only three times in NBA history has a team made it to the NBA Finals four years in a row. Once when Bill Russell led the Celtics to nine championships in 10 years. Once when Magic Johnson and the showtime Lakers won two in four years. And once when Larry Bird led the Celtics to two championships in four tries.' By giving historic facts to back up how hard it is for a team to continue such prolonged success as the Heat are attempting to do, the author utilizes a great example of logos.